What is the MOV format
MOV is a video container historically associated with QuickTime and widely used in Apple environments, digital cameras and editing software. It can store high-quality video, audio and metadata, which is why it is often found in files exported from devices or tools focused on editing and post-production.
Although MOV can provide excellent quality, it is not always the most convenient option for sharing content everywhere. Converting MOV to MP4 is often helpful when better compatibility is needed across browsers, phones, TVs, online platforms and apps that expect a more universal format.